Wednesday, May 16, 2012

Why We're Changing the Logo

The current logo, which was adopted in 2001 after New College regained its independence, has several design flaws that make it difficult to read in print and in digital media. For example, the varying font sizes within the logo and the fine line screen in the Four Winds seal when used alongside the logo blur together and become illegible when the logo is reproduced in a small size. 

And the timing is right. …

New signage has been installed on campus as part of the Campus Master Plan approved by the Board of Trustees in 2008. For this purpose the original Four Winds seal was redesigned to be read well at greater distances. We hope to integrate the look of this new on-campus signage with the look of a new logo.

And the Office of Admissions is getting ready to update materials for prospective students, including new admissions materials, web features and videos currently being developed. It is the fact that these materials are scheduled for production this summer, with an expected shelf life of 3-4 years, that makes the logo redesign project particularly time sensitive.
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3 comments:

  1. I am not particularly enthusiastic about any of the four new logoes. To me, they are either a little "too cute" or they look like they are trying too hard. I am not against any new logo but I would like something with a little more gravity, something which better bespeaks the substance of who we are.

    Mike Lasche
    NC '76

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  3. Ditto. The existing logo is better than all 4. And nobody picks a school based on the logo, but it they did, they'd be less inclined to pick NC with new logos.

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